FROM ICONS TO IDOLS: CELEBRITY SYNDROME AND THE DISTORTION OF SOCIAL VALUES IN CONTEMPORARY NIGERIA

Abstract

The rise of celebrity culture in contemporary Nigeria has significantly reshaped social values, creating a phenomenon often referred to as the “celebrity syndrome.” This study examines how celebrity worship, media idolization, and the pursuit of fame influence societal norms, ethics, and interpersonal relationships. Despite extensive discussions on media influence, there remains a lack of focused analysis on the sociocultural consequences of celebrity-driven behaviors in Nigeria, particularly among youths. The study adopts a sociological and cultural lens, drawing on symbolic interactionism to interpret the construction of celebrity identities and their impact on public morality. Findings reveal that celebrity culture fosters materialism, moral relativism, and emulation of anti-social behaviors, often overshadowing communal and ethical values. The study concludes that unchecked idolization of celebrities distorts social priorities and undermines civic responsibility. It recommends media literacy programs, ethical campaigns, and proactive engagement by families, educators, and policymakers to recalibrate societal values and promote critical consumption of celebrity culture.